Blog 3 - Front cover of Kerrang.

The colour scheme is black white and red which gives a dark appearance to the cover. This colour scheme is usually seen on the case/packaging of a horror film. This draws the buyers attention, because the coloures gives a sense of passion and darkness to the cover. The lead singer whom is positioned slightly in front of the other two, forming an identification for the reader with the band members status. The band members are looking into the camera however the lead singer is holding an extra-diegetic gaze, which immediately makes the readers feel a connection with the image as the singer is looking at the subject- the buyer. The three other pictures, featured below the main sell are using the same technique. The band looks intimidating, the black and white imaginary gives the sense of good and evil. The singer is wearing a hoodie, this garment of clothing is known to attract prejudice in society, as it is hard to identify the person. The garment of clothing expresses attitude and rebellion as some town centres have band the piece of clothing. The font is in bold using a sans serif typeface, the mast head appears to be damaged, this could be interpreted as the font is damaged by the loud and notorious music which is featured in the magazine. In the rules of the thirds the band, Biffy Clyro will be the first thing the reader will notice on the front cover. This will attract the reader to the main sell and be lured into buying the magazine. To add to the horror like theme to the front cover, the subheading underneath the band name Biffy Clyro 'unfold the puzzle of life' gives a subtle indication to the reader that life may not be what we think it is and their are truths about life the reader donsn't know. This idea could come into the theme of fictional horror characters or that the subheading is advertising the bands unexpected and exciting lifestyle as a musician, it for the reader to interpret for themselves. The language is factual and simple which is easy to read, for example ' massive download ticket give away' entices the reader to buy the magazine, by using bribery.