Tuesday, 26 January 2010

Blog 9 - Evaluation of the finished Magazine

https://docs.google.com/fileview?id=0B1BO-FWOJbyLMTJjNTIxODctYTgyYS00MDkzLWFhNzUtZWFlNWNmZTIxM2Ew&hl=en

https://docs.google.com/fileview?id=0B1BO-FWOJbyLMDIzMGNkMDctNGIwYi00ZTBkLTliOGUtMzk3MzlkZmMwZjJl&hl=en

https://docs.google.com/fileview?id=0B1BO-FWOJbyLMWZjNzc5OWMtMTE2MC00YmYwLTkwNTMtMDhjYzQxMWVkMjQx&hl=en


I have followed convention in designing my magazine to a certain extent. However this is inevitable as my intended buyers are similar to thous whom read NME. Despite the similar intended buyers of NME, my magazine will attract those whom are Servants to music and want to know a well rounded knowledge on the artists which i feel NME lacks. Different media's of art is a fundamental feature in my magazine, this means that whenever an artist is involved in a project or pursuing another career path, the readers can still keep track on what the artist is doing. Mainly the feature will talk about how an artist is designing a clothing range, or if an artist is having an exhibition in an art gallery and discuss why they diverted from music and how they feel connected with that particular media for expressing themselves.

The masthead on the front cover of my magazine is similar to the on KERRANG! The damaged font gives an indication the the buyers that KERRANG is a heavy metal based magazine, as the font is damaged by the loud music, which gives the magazine attitude and a sense of rebellion. However the masthead on the cover of my magazine is a different take on KERRANG's title. I have challenged the qualities of the font, as the un tame title brings a sense of originality as it appears to be hand written. Because the font is in a different context to KERRANG the font is no longer aggressive but accentuate the creative aspect of the magazine.

The main pictures included in the magazine, are photographed and composed to bring out the personality of the artist and accentuate their style. Mostly the Artists are looking into the camera, making a connection with the readers. The extra - diegetic gaze builds a relationship with the audience and most photographer's use this technique. However it is unusual for a band photo shoot, to all hold this gaze, as the lead singers doesn't have higher status. This is demonstrated in NME, the main picture along side the article in the double page spread. However i choose to go against convention and in the main picture for my double page spread, both the lead singer and the musician are holding the extra - diegetic gaze. I wanted this affect to show equality amongst the duo, as the duo come up with ideas together and work on projects as companions not just as professional musicians.

My product is presented particular to; savants of music meaning music fanatics, art students with a high interest in music and people have a thirst to know more than their peers on indie music. Indie music ( independent music ) is a music genre in its own right not necessarily meaning that the band isn't with a big label. Additionally, the music genre was responsible for giving birth to the term Indie kids, meaning that people would starts dressing in a way to indicate that they favoured this particular genre. Therefor fashion is a high interest of those whom listen to indie music. The visual stimuli's in my magazine captivate how an indie fanatic would aspire to dress like, the individuality of the artist makes the reader feel excepted, as it is fashionable to be different from mainstream society. The language used in the magazine is easy to read and informative, which makes the article a quick read. However the buyer will have an in depth knowledge of the band, from what art work has inspired the artist, to where they live in the country. Because my intended buyers are predominately male, this influences what features to include in the magazine. For example i wouldn't have a girl band as my main sell as this wouldn't interest a male audience as much, as they cant spire/idolize them.

My magazine would be be sold in a specialist record shops, the magazine would be be worth distributing as the intended buyers are very particular and it would create revenue from this bases. Because the magazine is well thought out, and the content of the magazine is what the buyers would want in a magazine, there is a reason to sell it to the public. However, not as many copies of the magazine would be distributed as a mainstream music magazine, as they are for usually for a wider intended audience.

I have research in thorough detail whom my intended buyer are for my magazine, click on link below for the reader profile which i have created and the analysis of KERRANG and NME's intended buyers: http://innamanapettyll.blogspot.com/2009/11/target-audience.html

I addressed by audience by creating a facebook page featuring my magazine, i included a questionnaire asking what image would they prefer for the front cover, contents and double page spread. I posted general questions on facebook to a selected audience whom were into indie music. The Language is very important part in connecting with your intended users. The median age of a reader of LIMITED would be around the age of 23. This is an excellent indication to whom I am trying to write for. I used a formative and creative tone to my writing which will captivate my readers . This quotation 'I came across an archway, which has been disintegrating slowly through time and it triggered an idea' gives a clear image to the reader, of what kind of person I'm interviewing. I try to enhance their personality to make the artist seem individual so the reader has someone to look up to and idolize.

I have learnt a great deal by constructing my magazine. I learnt how to use InDesign a software which i was not familiar with. It took me a long time to get used to the icons and I still am fairly overconfident on using the program, as the layout is hard to get familiar with. There were problems accessing the program outside of class time, as only a certain about of computers feature the program. Therefore when i was unable to work on the software, I was able to advance on my work as their is not a substitute for the software and is expensive to buy. However it was a great success working with PhotoShop, as many computers have the software installed and the layout of the program is easier to learn than InDesign. I found that I became familiar with Photoshop and I am confident editing my picture on the program.

I am amazed at how I have improved, since I completed the preliminary task. I did not prepare as i should of in the previous task for example, I drew my flat plans after creating my content and front cover for the College magazine. This was due to a lack of confidence and organisation skills. My use of terminology has advanced giving me confidence to analyse a product using the right language; so i feel I can go in depth about a product which i hadn't the confidence to do in the previous task. I managed to avoid the mistakes I made on the previous task, and learnt from them. Making this task a success.


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