Blog 3 - Analysis of existing contents page.

This example of a contents page from the famous music magazine NME shows how the masthead stays the same. It may have changed in size but the typeface and the colours will stay the same in each issue, as it is a signature to the magazine, which the buyers identify with. This contents page has been designed on a grid, with three columns, which insures consistent placement. The contents page is made of display type and body type. The drop list of main features of the magazine are in body type, which is small text normally used for captions or page numbers. The heading, subheadings and pull quotes are in display type. The variation in text means the buyer is not delushed. The headline is in capital letters, 'This week' which informs the buyer not only the magazine comes out every week, but also makes it significant what the page is going to inform them. The subheading is about Oasis kicking off their world tour, with images to support the heading. The subheading advertises one of the main articles in the magazine. At the bottom of the page their is a promotion for subscribing the magazine weekly, which the buyer can save 33%. This is a great technique so the buyer doesnt buy the magazine on impulse, but is hooked into a deal which is more beneficial finacially for NME. The colours which have been choosen for the page layout matches the same red as the title. The choice of three colours for the page layout, means the page is made neat yet interesting, without it looking too kaotic.